Learning Hub

Betting Theory

Understand the mathematics and methodology behind football predictions — Poisson distribution, Expected Goals (xG), machine learning models, football trading strategies and value betting.

Statistics9 min readFeatured

Poisson Distribution in Football Predictions

How we use Poisson distribution to predict the most likely scorelines in any football match — with worked examples and real probability tables.

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AI & ML10 min read

Expected Goals (xG) & Machine Learning: How Our AI Predicts Markets

How our ML model calculates xG from shot data, feeds it into Poisson models, and generates probabilities for 1X2, Over/Under, Correct Score and more.

Trading11 min read

Football Trading Strategies on Betfair & Exchanges

A complete guide to in-play and pre-match football trading: scalping, lay the draw, back-to-lay, and how to use xG data to find edges during live matches.

Strategy7 min read

Value Betting in Football: How to Find Edges Against the Bookmaker

What value betting means, how to calculate implied probability from odds, and how to identify bets where the bookmaker has mispriced the market.

Methodology6 min read

Attack & Defence Ratings Using Goals Scored and Conceded

Building a powerful team strength model from historical goals data to generate accurate match outcome probabilities.

Methodology7 min read

Elo Rating System for Football Match Prediction

How the Elo system, originally designed for chess, can rank football teams and predict match results with surprising accuracy.

Guide6 min read

Correct Score Predictions: How AI Calculates Exact Scoreline Probabilities

A step-by-step breakdown of how our AI generates correct score probabilities and which markets offer the best value for bettors and traders.

Trading9 min read

Pressure Index & Delta Performance: The Trader's Edge in Live Football

How to read live xG charts, the Pressure Index, and Delta Performance (Δ) to find in-play trading opportunities before the odds catch up.

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